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The relationship of design with the function focus of most eCommerce sites will ensure one a site stands out from the many homogenous sites around it. eCommerce website design trends continue to change and evolve each year.
The creative appeal of an eCommerce website plays a big part in engaging customers, ensuring trust and increasing the appeal and perceived value of your products. You wouldn't want people to leave your site the moment they arrive just because your website looks outdated. Whether you're trying to impress new or old customers, using the latest eCommerce website design trends gives the impression that your brand follows the latest trends. Considering these factors would set you apart from your competition.
- Sculpturesque Appearance In Product Photography
- The Art Of Capturing Real Textures of Products
- Mobile First Design Online Shopping
- Personalisation in e-commerce web design
- Creative Page Transitions
- Augmented Reality
- Vaporwave Aesthetics
75% of users say that product photography is very influential in their purchasing decisions. Excellent product photography helps online stores stand out, improve engagement, and boost conversion rates.
Sculpturesque product photography is a modern-retro style as it takes inspiration directly from Bauhaus architecture and cubism paintings. It's all about bold geometry, unique angles, and refined colour palettes.
There are two primary types of imagery – product shots and lifestyle images for eCommerce product photography. Ideally, your website should feature both types to appeal to the feelings and logic of your customers, and ultimately increase conversion potential.
Capturing texture in a photograph can add visual interest, highlight unique patterns, or even evoke emotions. There are many different ways to create texture in a photograph, but two of the most powerful techniques are using diffusers and repetition.
Diffusers are devices that can be used to soften the light in a photograph. Diffusers are used to create texture, particularly when capturing natural subjects such as flowers or leaves. Repetition is another powerful technique that can be used to create texture in photography. It creates a sense of rhythm and movement that draws the viewer's eye around the frame.
Mobile-first design is an approach to Web-site design and development that is based on a simple premise: initially creating digital products and services for the screens of mobile devices, then adapting them for the desktop. Previously, bigger screens had been our starting point. This new emphasis on mobile user interfaces creates a superior experience for our users.
Almost 80% of customers have made a purchase online using their mobile devices, and Google also prioritizes mobile-friendly sites on its search engine results pages (SERPs). So, not only is having a mobile-friendly website crucial to improve your store's UX, but it is also essential to boost the site's SEO.
Personalisation has been a buzzword in e-commerce for several years, and in 2024, it's set to become even more important. By tailoring the user experience to each individual customer, e-commerce websites can increase engagement and conversions. Personalisation can be achieved through various means, such as personalised product recommendations, targeted marketing campaigns, and customised website content.
By tailoring the user experience to each individual customer's preferences and needs, you can create a more enjoyable shopping experience. Personalisation can also help build brand loyalty, as customers are more likely to return to a website that offers a personalised experience.
Transitions are today considered a vital part of UX design. When designed and animated properly, page transitions assure a sense of fluidity in the journey between different site locations. No abrupt stops, no waiting for a page to load while we stare at an empty white space. With transitions, we are engaged, amused and, oftentimes, delighted. We are carried through the journey without having to bother about its steps and stops.
In addition to providing visual continuity, page transitions also keep the visitors engaged and entertained. Page transitions that are designed and carried out perfectly can surely add enormous value to the overall design.
Augmented reality (AR) is the integration of digital information with the user's environment in real time. Augmented reality is used to either visually change natural environments in some way or to provide additional information to users. The primary benefit of AR is that it manages to blend digital and three-dimensional (3D) components with an individual's perception of the real world. AR has a variety of uses, from helping in decision-making to entertainment.
Consumers can use a store's online app to see how products, such as furniture, will look in their own homes before buying.
Vaporwave is a microgenre of electronic music that inspired an art style. This aesthetic spread all the way from internet memes to streetwear. It's an umbrella term from which dozens of smaller genres branched off including mallsoft, chillwave, future funk, plunderphonics, and vaportrap to name a few.
.Vaporwave has an undeniable visual style but pinning down what exactly that style is can be difficult. From the outside, vaporwave can look like a fever dream of electric colors, Japanese characters, 90's nostalgia, and sandy beaches.
By seeing some of the most up-to-date ecommerce web designs and strategies, you can improve how your own online experience better resonates with customers and moves with the times.
These are the top seven e-commerce web design trends in Malaysia that we expect to continue in 2024. By implementing these trends, your e-commerce website can stay ahead of the curve and attract more customers.
Whether you opt for a minimalist design aesthetic or incorporate augmented reality into your website, there are numerous benefits to incorporating these trends into your e-commerce web design.
If all this is just too much to digest then why not get in contact with the professional. As a website development service agency in Malaysia, Webqom can help you incorporate these trends into your website design. We'll help you make your website stand head and shoulders above the rest!
Contact us or whatsapp us at +60166269561 today to learn more about how we can help you take your e-commerce website to the next level.