SEO (Search Engine Optimization)


What's SEO?

SEO (Search Engine Optimization)

Next Generation Marketing

Search Engine Optimization (SEO) is as important to a website as marketing is to business. In fact, it's safe to say that SEO provides the highest investment returns of any form of marketing. Our SEO services can put your business ahead of the competition and bring your website to the attention of literally thousands of new online customers.

Your business website is like a house, for your friends to visit you often it has to be accessible and easy to locate. Search Engine Optimization (SEO) ensures a website is part of the top search engine results. It makes sure that when a relevant keyword or phrase is typed in, it will suggests your website in the first 3 pages.

SEO can bring benefits to your business because:

  • It takes visitors, who are actively looking for your products/ services, to your website hence improving better conversion rates
  • Unlike online advertisements, SEO doesn't require you to pay per click through
  • Because it drives customers in, the website can become a income-generating tool
  • SEO provides a higher return on investment because it is relatively affordable when compared to other forms of advertising

What We Offer?

  • link building

    Link Building

    Link Building is an important part of Search Engine Optimization. It is the process of establishing quality link building between websites of a similar disposition, theme or content. The emphasis being on building quality links rather than quantity. The key to building quality links is to identify similar websites to your own which are content rich, relevant and rank high amongst search engines. Search engines rank websites according to the number of relevant quality links pointing to them.
    social bookmarking

    Social Bookmarking

    Registering with a bookmarking site can help create relevant inbound links and drive quality traffic to your website. Social bookmarking is a system that enables online users to search, organize, and manage their favorite websites or other internet resources. Online users simply save website links as bookmarks, adding an informal description called a tag to each of their saved links. These links or bookmarks can then be shared with other users who are registered with the same bookmarking service.
    directory submission

    Directory Submission

    The sole purpose of online directories is to provide web users with links which are classified according topic, and thus relevant. Directories list these links so that they can be easily accessed by web users. Submitting your website to an online directory establishes credibility for your website, as it enables search engines to view the quality and relevancy of your sites inbound links. Search engines are then able rank you website accordingly.
  • on-page optimization

    On-Page Optimization

    On Page Optimization is an integral part of improving your website's visibility when it comes to obtaining a search engine ranking for your web pages. Web Page Optimization is done through the modification of keyword frequency in your URL, title, headings, hypertext links and the content of your website.
    blog submission

    Blog Submission

    Blogs, if managed correctly, can act like traffic magnets, making them extremely useful for driving visitors to the company's main website. But in order to attract traffic to your blog during the initial stages of its development, you will need to optimize your blog in much the same way as you would your company's website.
    article submission

    Article Submission

    Article Marketing is one of the most effective ways of driving traffic to your website. Article marketing is a form of advertising used by many online businesses to draw attention to their products or services. Written as short descriptive pieces, these articles are distributed freely into the marketplace using article directories. As a rule, article directories allow the author to add references and their contact information to the byline of the submitted article.
  • forum posting

    Forum Posting

    One of the advantages of online seo forum posting is the fact that information posted on them is saved and can be read over and over again. Moreover, a hot topic which engages numerous participants has the potential to run for a considerable period of time, sometimes weeks or even months. This means that any information posted during the discussion period remains a warm order for those contributing to the debate.
    keyword analysis

    Keyword Analysis

    There are two types of keywords that are studied. The first type of keyword is called the front rank keyword. This is the most popular keyword or group of keywords that are used by Internet users to search for information on a given topic. The second type of keyword is called the long tail keyword, words that are associated with or derived from the front rank keyword. In both cases, an analysis on the quality and relevancy of keywords is made prior to adopting them for website promotion.

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You can find all the questions here about SEO88.

Should I create a blog for SEO purposes?

Blogs have no special powers of high rankings. What they do have (if done correctly) is fresh, unique content. Search engines do tend to like that, regardless of the format. If they know any given site is adding new articles on a frequent basis, they will come around often to index it. Blogs are certainly one way of easily adding new information to your site. Newsletters archived on your site can provide a similar benefit, as can archived press releases, or a popular forum.

The "pinging" done by most blog software these days also seems to help get blog posts spidered and indexed very quickly, which is a plus. In addition, blog posts will also show up in blog searches such as Google's Blog search, and Technorati Blog searches. 

If I have an all graphical page, where can I place keyword phrases for the search engines?

My boss has a gigantic head and has spent $50,000 for an all-graphical home page. Will it help if we place keyword phrases in [alt tags] [comments tags] [a hidden layer] [text the same color as the background at the bottom of the page]?

I'm afraid that using keyword phrases in any of those places won't help get your home page found in the search engines. Alt attributes (alt tags) are ignored on images that are not clickable, so those won't help. Comment tags have nothing to do with search engine optimization, and are not indexed by the spiders, so don't bother with those either.

Hidden layers may actually help, but would most likely be considered spam by the search engines unless the content in them is exactly the same as on the graphical images on the site. If you simply hide keyword phrases in a hidden layer, be sure to look over your shoulder constantly, because your paranoia about one day getting penalized isn't all that paranoid; it could very well happen! If you like to sleep at night, this may not be the best route for you to take.

Your alternatives are to simply use the power of your Title tag and the power of the links pointing to your home page. You could also concentrate more on the inner pages (assuming they are not all graphical) and optimize them for the keyword phrases that are important to you.

Don't forget that you can always just use PPC ads and not worry about the organic/natural results. That is a very real option these days, and for those not willing to compromise a wee bit to gain natural rankings, it's probably the best one.

Should I add a robots follow meta tag to my pages?

The default for all search engine spiders is to automatically follow the links that it finds on any given page, which makes any "robots follow" tag redundant. If you *don't* want the search engine spider to follow the links, you can try the "no follow" tag, but it may or may not be obeyed by all robots.

The "revisit after" tag is not necessary, nor is it helpful. The search engine spiders work on their own timetable, and couldn't care less what your revisit tag says.

Will switching server hosts affect my search engine rankings?

No, it won't affect your rankings, but it wouldn't hurt to leave your site up on the old host for about a month to ensure that the DNS propagates across the Web and that the search spiders are indexing the pages at the new host. Once you see the spiders in your log files at the new host, it should be safe to take down the site at the old server.

How can I automate the link building process?

You can create something so great and wonderfully unique that people naturally link to it. This won't happen overnight, and of course there will be lots of hard work to get to that point and to keep it up, but at least you won't have to worry about link building.

I would highly suggest some means of constantly adding information to your site, such as through a weekly or monthly newsletter, a frequently updated blog, or articles that relate to the products/services you provide. Because even if you do have a completely unique and great site, you still need a means of letting others know this.